Public Health England and Alzheimer’s Society are encouraging members of the public to become Dementia Friends in a new campaign. The number of people living with dementia worldwide currently stands at 35.6 million, and is expected to double by 2030, and triple by 2050. The annual cost of dementia to the UK economy is estimated to stand at £23 billion, a significant proportion (36%) of which is borne by informal carers.
The campaign encourage viewers to be a Dmentia Friend by learning a few useful tips to help make life better for those living with dementia. To become a friend, people can either watch a short online film or attend a face-to-face awareness session, which both explain what dementia is, how it affects individuals and what people can do to help those living with the condition.
Once people have watched the film, they register their details to receive a Dementia Friends badge and ‘Little Book of Friendship’, which includes further ideas and tips on how to be a friend to someone with dementia.
To find out more:
- See the Dementia Friends website
- Follow the project on Twitter with the hashtag #dementiafriends
- See our briefing on Black and minority ethnic communities and dementia: Where are we now?